The Cheerios commercial that has ignited a racist backlash is rather simple in its premise. A young girl - who happens to be biracial - asks her mother if Cheerios are good for your heart. Her mother responds that they are indeed healthy for your heart. The commercial then cuts to her sleeping father on the couch who awakens to see an avalanche of Cheerios on his chest. Here's how it all plays out:
Discussing the mediums of film, television and media, in relation to people of color and society.
Showing posts with label Xbox. Show all posts
Showing posts with label Xbox. Show all posts
Saturday, June 8, 2013
A Little Girl, A Bowl of Cheerios, and A Whole Lot of Hate
It's somewhat ironic that a 30 second Cheerios commercial could show just how far America has to go when it comes to race and media.
The Cheerios commercial that has ignited a racist backlash is rather simple in its premise. A young girl - who happens to be biracial - asks her mother if Cheerios are good for your heart. Her mother responds that they are indeed healthy for your heart. The commercial then cuts to her sleeping father on the couch who awakens to see an avalanche of Cheerios on his chest. Here's how it all plays out:
The Cheerios commercial that has ignited a racist backlash is rather simple in its premise. A young girl - who happens to be biracial - asks her mother if Cheerios are good for your heart. Her mother responds that they are indeed healthy for your heart. The commercial then cuts to her sleeping father on the couch who awakens to see an avalanche of Cheerios on his chest. Here's how it all plays out:
Labels:
America,
Cheerios,
Child,
CNN,
Commercial,
Couple,
Gaming,
HuffPost,
Interracial,
Love,
Race,
SXSW,
U.S. Census,
Xbox
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