She's Back! Little Girl in Cheerios Ad Returns for Super Bowl

Cheerios is back with an ad that follows up the controversial commercial released last year that featured an interracial family. I wrote about the controversy last year. This ad features the same actors and gives a subtle nudge to the critics. The simplest stories can have the most powerful messages. Bravo, General Mills.

A Little Girl, A Bowl of Cheerios, and A Whole Lot of Hate

It's somewhat ironic that a 30 second Cheerios commercial could show just how far America has to go when it comes to race and media.

The Cheerios commercial that has ignited a racist backlash is rather simple in its premise. A young girl - who happens to be biracial - asks her mother if Cheerios are good for your heart. Her mother responds that they are indeed healthy for your heart. The commercial then cuts to her sleeping father on the couch who awakens to see an avalanche of Cheerios on his chest. Here's how it all plays out: