Interesting news out of Italy these last few weeks in reference to the premiere of "12 Years A Slave" and how the film is being marketed. According to a woman who lives in Italy and planned on seeing the film, the "12 Years" poster barely featured lead actor Chiwetel Ejiofor, but instead prominently displayed white supporting actors Brad Pitt and Michael Fassbender. Here's the photo.
While the act of downplaying black actors/actresses in the marketing of a film is not a new one, it certainly is striking when the main character of said film is black and is barely shown in the poster. It's even more jarring when the film is about slavery. According to multiple reports, the posters have since been taken down and were not officially supported by the film's distribution company. Thoughts?
Discussing the mediums of film, television and media, in relation to people of color and society.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Sunday, December 29, 2013
Sunday, May 6, 2012
Thinking Like A Man and Walking Away With A King's Ransom
I was definitely surprised to know that the film "Think Like A Man" was the leading movie at the box office these past two weeks (until "The Avengers" came in like an avalanche). The Steve Harvey inspired, Will Packer produced flick, I'm sure has exceeded expectations of the studio heads, but what does this mean for future films with predominantly black casts?
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