The video was the creation of Russell Simmons' All Def Digital company which released the parody and subsequently has had some serious questions to answer. First, a little back story on Russell Simmons. This is a man who is considered one of the original hip-hop moguls (he co-founded the record label Def Jam), a man who launched the clothing line Phat Farm and a man who used his own name to promote the 'Rush Card.'
So Russell has been in the music/media/entertainment industry for awhile now. Online video has exploded in recent years and Russell has decided to put his hat in the ring. This was not the way to make a first impression however.
