Showing posts with label Commercial. Show all posts
Showing posts with label Commercial. Show all posts

Monday, August 4, 2014

When Keeping It Real Goes Wrong: The N.W.A. Casting Controversy

A few weeks ago it got real heated real fast when the casting call sheet for the upcoming N.W.A. film became public. People were mad. I'm sure calls were made. Hell, the original casting notice was even taken down. But was it really as shocking as it was made out to be?

Here was the original casting notice:

SAG OR NON UNION CASTING NOTICE FOR FEMALES-ALL ETHNICITIES- from the late 80's. Shoots on "Straight Outta Compton". Shoot date TBD. We are pulling photos for the director of featured extras. VERY IMPORTANT – You MUST live in the Los Angeles area (Orange County is fine too) to work on this show. DO NOT SUBMIT if you live out of the area. Nobody is going to be flying into LA to do extra work on this show - and don't tell me you are willing to fly in.
SAG OR NON UNION FEMALES - PLEASE SEE BELOW FOR SPECIFIC BREAKDOWN. DO NOT EMAIL IN FOR MORE THAN ONE CATEGORY:
A GIRLS: These are the hottest of the hottest. Models. MUST have real hair - no extensions, very classy looking, great bodies. You can be black, white, asian, hispanic, mid eastern, or mixed race too. Age 18-30. Please email a current color photo, your name, Union status, height/weight, age, city in which you live and phone number to: SandeAlessiCasting@gmail.com subject line should read: A GIRLS
B GIRLS: These are fine girls, long natural hair, really nice bodies. Small waists, nice hips. You should be light-skinned. Beyonce is a prototype here. Age 18-30. Please email a current color photo, your name, Union status, height/weight, age, city in which you live and phone number to: SandeAlessiCasting@gmail.com subject line should read: B GIRLS
C GIRLS: These are African American girls, medium to light skinned with a weave. Age 18-30. Please email a current color photo, your name, Union status, height/weight, age, city in which you live and phone number to: SandeAlessiCasting@gmail.com subject line should read: C GIRLS
D GIRLS: These are African American girls. Poor, not in good shape. Medium to dark skin tone. Character types. Age 18-30. Please email a current color photo, your name, Union status, height/weight, age, city in which you live and phone number to: SandeAlessiCasting@gmail.com subject line should read: D GIRLS

Wednesday, July 23, 2014

Changing Face of Corporate Commercials

Last month during the NBA Finals, I happened to view two commercials back-to-back that featured quite the stark views of black folks in their ads. The first ad is from Verizon.




I was honestly a little surprised when I saw this. A commercial full of black folks in an ad for a phone company of all things? This was indeed different. Below is the commercial that came up immediately following the Verizon ad.




Maybe it's me, but dude seems awfully happy to be in the kitchen making some chicken. I'm just saying.

I look at these ads and on one hand while I'm happy to see a a prime-time commercial featuring black folks as the primary characters, I'm still dismayed that in 2014 we got brothers talking bout "it saddens their heart that some people will never know the pleasure of tasting chicken that's hand breaded twice." Really though?

Saturday, February 1, 2014

She's Back! Little Girl in Cheerios Ad Returns for Super Bowl



Cheerios is back with an ad that follows up the controversial commercial released last year that featured an interracial family. I wrote about the controversy last year. This ad features the same actors and gives a subtle nudge to the critics. The simplest stories can have the most powerful messages. Bravo, General Mills.


Saturday, June 8, 2013

A Little Girl, A Bowl of Cheerios, and A Whole Lot of Hate

It's somewhat ironic that a 30 second Cheerios commercial could show just how far America has to go when it comes to race and media.

The Cheerios commercial that has ignited a racist backlash is rather simple in its premise. A young girl - who happens to be biracial - asks her mother if Cheerios are good for your heart. Her mother responds that they are indeed healthy for your heart. The commercial then cuts to her sleeping father on the couch who awakens to see an avalanche of Cheerios on his chest. Here's how it all plays out: